Blue Arena Naming Rights Announcement

West Wall Sign Rendering
South Wall Sign Rendering

This year the Budweiser Events Center will celebrate a much-deserved 20th anniversary. Along with that celebration, its new identity as the Blue Arena will harken a new chapter for this important institution. Over the next several years, we have an unbelievable variety of events planned. With seating for more than 6,000 fans and 8,000 concertgoers, there will be more than enough room for the residents of Larimer County and beyond to come together and create memories.

Working together, Blue will be able to better support the Arena and its efforts to provide opportunities that excite our community so we can continue building authentic connections that help the region thrive. This partnership deepens the strong relationship we have with Larimer County and allows us to amplify the passion we bring to our work of helping champion the goals, dreams, and opportunities of each of our members.

Blue is committed to making a difference for you, your family, and your community. If you are interested in becoming a Blue Member, click here.

Press Release

Aaron Fiore

Director of Communications

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