Blue Federal Credit Union Shows Up in Big Way at Cheyenne Frontier Days

Blue Federal Credit Union Shows Up in Big Way at Cheyenne Frontier Days

Blue Federal Credit Union was proud to continue its partnership with Cheyenne Frontier Days as a Titanium Sponsor.

This year marked one of the largest Cheyenne Frontier Days in the events 125-year history. Over 267,000 rodeo and night show visitors from around the United States and world experienced 10 days of rodeos and western celebrations.

“Having Blue Federal Credit Union as a Titanium Level Sponsor in 2021 is not only a tremendous partnership, but also a fitting one,” says Tom Hirsig, Cheyenne Frontier Days CEO. “Blue’s deep ties to Cheyenne and the surrounding communities was very apparent in all that they did during Cheyenne Frontier Days.”

Blue Federal Credit Union and Cheyenne Frontier Days entered the first year of Titanium Level sponsorship in March of 2019. With a multi-year partnership agreement in place since then, Blue Federal Credit Union has become one of the most visible brands throughout the Cheyenne Frontier Days event and throughout the park campus.

“As a member-centric organization, Blue is always seeking partnerships that align with the communities we serve. As a proud Cheyenne born organization, being a long term, premier sponsor of Cheyenne Frontier Days was an easy partnership to commit to,” said Raj Madan, Blue Federal Credit Union’s Chief Marketing Officer. “In 2021 we took our sponsorship to the next level, personally interacting with thousands of visitors face to face and creating surprise and delight moments for everyone who interacted with Blue throughout the 10 days of CFD.”

Featuring a presence during all Rodeos, being local presenting sponsor of the Professional Bull Riding (PBR) events, hosting members at an exclusive on campus VIP tent, surprising random visitors with VIP packages to concerts and events as well as custom created CFD gear, Blue’s presence was both felt and seen all throughout the event.

“We are already looking to 2022 and how we will leverage our brand to create a memorable experience for our members while investing in the communities we serve,” said Madan.